The 3 F's of Italy: Ferrari, fashion, food - and furniture


We love Italy here at Get Furnished. Located right in the heart of the Mediterranean Sea, the country officially known as the Italian Republic is recognised worldwide by all, young and old, for three things: Ferrari, fashion, and food. But there’s another thing Italy deserves recognition for, and that’s its highly successful and extremely innovative furniture trade.

Italy’s culture is ingrained everywhere. Italian coffee, for example, has become a mainstay for morning people and non-morning-people alike; in the UK, we drink approximately 55 million cups of coffee per day – in the US, 345 million more. Ever since it arrived in the UK in the 17th century its popularity has grown and grown, and is now by far the most popular drink in the world. And more of Italy can be found on every street corner, every high street shop and every house, with the country’s innovations in shipping, commerce and banking influencing modern society.

With the Italian Renaissance came a renewed interest in humanism, science, exploration and art, giving rise to Italian culture and the plethora of prodigious talents to emerge from the country such as Leonardo da Vinci, Galileo and Michelangelo to name a few, all of whom have helped influence how we live on this planet today – as have the periods of industrialisation which Italy have undergone. Italy has a rich and influential history, making it no surprise that we have seen some of the most influential firms in modern culture emerge from lo Stivale.

It’s no secret that Italian fashion is regarded as one of the most important fashion traditions in the world. Italy’s prominence in the field of design has seen car manufacturers from Ferrari and Lamborghini to fridge makers such as Zanussi gain large market shares globally, but has also allowed for a prestigious and highly-regarded fashion industry to come to the fore; within Italy’s fashion capitals, Milan, Florence and Rome, you’ll struggle not to come across major Italian fashion labels such as Gucci, Armani, Prada and Versace - the list goes on. And that’s where we get to furniture…

Being a world leader in the fields of interior and architectural design, Italy has produced a huge number of well-known furniture designers such as Gio Ponti and Ettore Sottsass, who managed to bring office equipment such as the humble typewriter into modern culture. Rapidly increasing national and international market demand in the 1960s saw designers producing ordinary objects grow in importance. Additionally, Italy has seen a number of burgeoning firms such as Conarte come to the forefront of modern furniture design.

Selling all across the world, they merely describe their furniture as: “Simply nature, as a starting point, a meeting point, and an arriving point”. Now having manufactured quality oak furniture for over 30 years, Conarte merge traditional handmade manufacturing methods with new technologies and standards, redefining what furniture means to the modern consumer.

With Conarte you can get a slice of Italy in your own living room, dining room or bedroom now – or experience this beautiful and highly innovative country for yourself.


      

   
E-mail